University of Alberta SOC 220 Social Research Methods (A02)
Dr Jeffrey Brassard · University of Alberta · 9 lectures with notes
Students in this class: ask your lecturer for the class code, and these lectures will already be in your library when you sign up.
SOC 220 - October 6
Probability sampling uses structured selection methods to approximate a population while minimizing sampling error and bias.
SOC 220 - October 1
Reliable survey research depends on piloting questions, choosing suitable methods, and understanding how response bias and data limitations affect results.
SOC 220 - Sept 29
Reliable survey data depends on clear questions, balanced response options, and thoughtful question order.
SOC 220 - Sept 24
Good survey design makes each question clear, relevant, answerable, and efficient for respondents.
SOC 220 - Sept 22
How to turn social concepts into measurable variables and judge whether quantitative measures are valid and reliable.
SOC 220 - Sept 17
Operationalization turns abstract social concepts into measurable variables using clear questions, validated tools, and multiple indicators.
SOC 220 - Sept 15
Human-research ethics puts participant safety first and requires informed consent and institutional approval before recruitment.
SOC 220 - Sept 10
A practical guide to choosing and evaluating sociological research designs, from one-time surveys to longitudinal panels and case studies.
SOC 220 - October 8
A practical guide to choosing sample sizes and sampling methods—and understanding what conclusions each method can support.